Lead generation is the process in which you are gaining the interest of potential customers to be able to increase future sales. Generating leads can be either from inbound or outbound marketing. Inbound marketing By implementing the right inbound marketing strategy and understanding your target market you can effectively attract people that are actively searching for a product or service. Ways to increase leads through inbound marketing:

• Google AdWords
• SEO
• Social Media selling
• Pay-per-click advertising
• re-targeting content through a landing page or web form.

Outbound Marketing

Outbound marketing refers to the initial contact being made by the company to the consumer. This is done through more traditional forms of marketing such as:

• TV & Radio Ads
• Billboards
• Print Advertisements
• Email Newsletters

SO WHAT IS BEST?

Outbound marketing constitutes the majority of marketing budgets for many businesses, however, is the hardest to track and generally less profitable than inbound marketing. We believe in having 70% spent on inbound marketing and the other 30% spent on outbound marketing. So how can we help? Ignite CX is an end-to-end lead generation provider. We can assist with:

• Appointment Setting
• Telemarketing
• Data Lists
• Lead Services
• Campaign Management